Understanding Affiliate Programs
SEMUA TENTANG (all about) adsense, affiliate, bisnis, bisnis online, panduan, panduan adsense, panduan google adsense, belajar adsense, panduan bisnis, dan panduan bisnis online. Read many topics about google adsense here, reach your success and learn more about adsense in this place. Google Adsense SAMPAI SAAT INI MASIH MENJADI PROGRAM BISNIS ONLINE YANG PALING DIMINATI PARA PELAKU BISNIS ONLINE, MAU TAHU APA DAN BAGAIMANA MENJALANKAN Google Adsense Business? DI SINI ANDA AKAN MENEMUKAN BANYAK TIPS MENARIK, RAHASIA SUKSES BISNIS, LANGKAH MENDAPATKAN Dollar (UANG) DARI AKTIVITAS ONLINE KITA. BELAJAR DAN BELAJAR DAN TEMUKAN BANYAK RAHASIA SUKSES ANDA YANG AKAN MEMBAWA ANDA MENJADI MILYUNER LEWAT BISNIS ONLINE (Affiliate or Adsense) SEKARANG JUGA. SELAMAT MENCOBA DAN SEMOGA BERGUNA….
Affiliate programs are commonly misunderstood, in order to
understand affiliate programs lets start with terminology.
For clarification purposes, an affiliate is defined as any
"referrer" or website that promotes a product in an effort
to earn revenue. A merchant is defined as someone who owns
a product and is sharing revenues with an affiliate based
on the affiliate’s performance. Affiliate programs can
drive targeted traffic to your website.
There are 3 basic affiliate programs, though only the first
two are commonly used.
Pay Per Click - this is when an affiliate is compensated
for sending traffic to the merchant. (AdSense is an example
of PPC affiliate program)
Pay Per Sale - this is when the affiliate is compensated by
the merchant if the referral generates a sale or purchase.
Pay Per Lead - this is when the merchant agrees to pay for
a qualified (or sometimes unqualified lead), which is very
uncommon because it is subjective and up to the merchant.
Affiliate websites tend to provide information,
entertainment, and content services to their customers. The
online merchants sell products, goods and services online.
These are programs permitting affiliates to earn money
based on the visitors to your site who click through to
another’s website. Some pay a token amount for the click
through and others provide a percentage of sales when a
visitor "clicks through" to your site and buys a product or
service on the other party’s site. This could represent a
value added service to your visitors.
Affiliate programs allow you to pay and track incentives
from other websites that send web surfers, leads or paying
customers to your website. Commissions based on purchases
made by traffic sent from the referring website can be
paid. Besides a commission, an affiliate can receive a flat
fee, or other incentives for all valid transactions it
refers that generate a sale or lead.
Be careful that the affiliate’s web page is not cluttered
with banner ads that may crowd out your link, or that be
annoying to customers. Affiliate programs enable affiliates
to leverage their traffic and customer base in order to
profit from e-commerce while merchants benefit from
increased exposure and sales.
Commonly traffic to merchant sites is measured and
affiliates can clearly see conversion rates. Meaning, they
track the percentage of people they are referring, and how
much of it results in earned revenue. If the affiliate
finds a very low conversion, they will find a better way to
monetize that traffic, quite possibly with a competing
merchant product.
In order to be a successful affiliate, the affiliate site
needs to either have tons of traffic or target a specific
audience, frequently one untapped by the merchant. It has
been my experience, the closer the affiliate site content
resembles the merchant products, the higher the likelihood
of a good conversion rate.
Once you are committed to the idea of affiliates, the next
step is to determine the kind of tracking system you are
going to use. Sales can be tracked by HTML code, which is
placed in a shopping cart or on the ‘order
confirmation’/'thank you’ page, and cookies, which are
created after the customers click on a banner ad. Cookie
killers have been a problem for the affiliate industry.
Software vendors have an advantage over other merchants in
that new technologies allow software developers to better
control compensation. Vendors can ‘wrap’ their software
insuring that their affiliates are compensated for
referrals, even if the customer downloads a trial version
prior to purchasing. Buy now buttons in the software have
affiliate ids imbedded in the download. Combined tracking
systems have more success than those that rely on a single
tracking technology.
In order to develop a successful affiliate network,
merchants must realize that affiliates spend ad dollars on
site, and product promotion. If the affiliate is not
compensated fairly they will not remain in the merchants
network. The bottom line is that affiliate relationships
are partnerships, when both sides feel the situation is
fair and equitable the relationship will be a success.
About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.feedforall.com ,
http://www.softwaremarketingresource.com and
http://www.small-business-software.net
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April 4, 2009 + Posted in business success guide +
