Business Guides

Google Adsense allows webmasters to dynamically serve
content relevant advertisements on web pages. If the
visitor clicks one of the Adsense ads served to the
website, the website owner is credited for the referral.
Google’s Adsense program essentially allows approved
websites to dynamically serve Google’s pay-per-click Adword
results.

The website maintenance related to Adsense is very easy and
requires very little effort. Webmasters need only to insert
a Google generated javascript into the webpage or website
template. Google’s spider parses the adserving website and
serves ads that relate to the website’s content. Google
uses a combination of keyword matching and context analysis
to determine what ads should be served. The javascript
calls the ad from Google and will ensure that ads are
served each time a visitor goes to the webpage.

Early on Google implemented a filtering system that allowed
webmasters to prevent a specific domain’s ads from being
served on any websites in their account. Ad blocking meant
that webmasters could prevent their competitors ads from
being dynamically served on their websites.

Google provides a wide variety of ad formats, that
webmasters can choose from. Webmasters can select from a
handful of preformatted text boxes. The ad boxes can be
modified by webmasters to resemble the website’s color
scheme.

Examples of how different the various text boxes and color
schemes appear on similarly themed sites can be viewed at:

http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)

or

http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geotargeted based on the visitors location.
Advertisements containing content in English, French,
German, Italian, Dutch, Portuguese, Japanese, or Spanish
are all available.

Channels
Googles recently introduced channels as a way to enhance
Adsense reporting. When a channel is selected Google
modifies the javascript to include additional tracking. The
additional tracking information allows webmasters to track
a variety of metrics across their sites. Channels can be
used to measure performance on various domains, differences
in revenue with various ad sizes, or placement. By
assigning each group of pages to a specific channel and
comparing results in custom channel reports webmasters can
work at increasing their AdSense revenue.

Optimizing
Google determines the content of the ads that are shown,
webmasters serious about earning revenue from Google
Adsense can use the following guidelines to optomize their
website and ensure that targeted relevant ads are served.
If Google’s spider has not crawled the site and determined
the nature of the content pulic service ads may be served.
Public service adds will not accrue any adsense revenue if
clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize
the ad space in the event that Google is unable to serve
targeted ads to the web page. By specifying an alternate
image, HTML page, or ad server can make sure that the
advertising space is always being used effectively.

1.) Web page content on pages that ads are served should be
static not dynamic.

2.) Ensure that the robot.txt does not prevent the web page
from being spidered. Robots.txt file’s will need to be
removed or the following text will need to bedded to allow
Google’s content bot to crawl the site: User-agent:
Mediapartners-Google

3.) If the website contains frames, select the ‘framed
page’ checkbox when generating the ad layout code for that
website.

4.) The body of the page and title of the page should
contain contextual words that indicate a common theme on
the web page.

Revenue Earned
Although Google doesn’t disclose the exact revenue share or
percentage that webmasters will earn, webmasters will
receive a portion of the amount paid for clicks on Google
ads on websites.

AdSense Conclusion:
Overall, adwords can provide great supplemental income to
webmasters with content sites. Implementing and maintaing
Google Adsense program on a content site requires very
little effort and can often bring a steady stream of
additional revenue for webmasters.

About the Author:

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net

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